You’ve taken the plunge and opened a Shopify store. You are doing well, but you know you could be doing better, but how? To optimize your Shopify store, you need to use APIs. API, Application Programming Interface, allows your Shopify store to connect and communicate with other stores, websites, or applications. This connection enables your Shopify store to offer better services and features while connecting to a broader audience. Standard APIs include shipping services, payment types, management systems, or inventory management.
We’re going to explore 20 powerful APIs you should use for your Shopify store. These APIs will allow you to create custom features and functionality within your Shopify.
1. Shopify API
Starting at the very beginning, the Shopify API is a free service that allows third-party developers to build applications using the platform’s web services. The Shopify API provides merchants with tools to manage products, orders, payments, inventory, shipping, customer support, and more.
2. Amazon API
Amazon has an API that allows developers to integrate Amazon product listings into their own sites. With this feature, users can add Amazon product links to their pages and make it easy for visitors to purchase items directly through their websites.
3. Merchant Center API
The Merchant Center API gives merchants the ability to view order information, track shipments, and manage refunds. This API also lets merchants send emails and text messages to their customers.
4. Facebook Marketing API
Facebook offers its marketing API to help businesses interact with their fans. Merchants can use this tool to find new leads, promote special deals, and run targeted ads.
5. Google Analytics API
Google Analytics is one of the most popular tracking platforms. The Google Analytics API makes it possible to pull real-time data about user activity on your website. You can use this information to optimize your content or improve customer conversion rates.
This API comes in handy for Shopify stores where you sell physical goods. For example, if you have a clothing store, you could use the Google Analytics API to see which styles are selling best.
6. Instagram API
Instagram is another popular social network. You can easily post images to your account and share them with followers using the Instagram API.
When using Instagram API in Shopify, you can take advantage of its built-in filters. For example, you can apply visual effects like “black & white” or “vintage” to your photos or videos. Additionally, you can tag people in your posts and even add location data. Don’t forget the ever-important link to your Shopify store when posting content.
7. Pinterest API
Pinterest is a great place to market your products online. By integrating the Pinterest API into your Shopify store, you can automatically pin relevant images to boards allowing customers to see what your brand style embodies.
The Pinterest API works by allowing you to search for images based on keywords. Then, when someone searches for those terms, your image will appear at the top of the results page.
8. Twitter API
Twitter is a popular social networking site, and if you want to increase brand awareness and attract potential customers, you need to get involved with Twitter. You can access live tweets from major accounts and follow other users who tweet interesting things using the Twitter API. This way, you can stay up to date with what’s happening in the business world while also keeping up to date with what customers are saying about your store.
9. YouTube API
YouTube is a video-sharing platform owned by Google. Millions of people use the platform every day to watch videos ranging from makeup tutorials to political debates. If you’re looking to drive traffic to your eCommerce store, you should consider integrating the YouTube API into your Shopify store. Your customers can browse and subscribe to channels they find interesting based upon your YouTube channel or subscriptions.
10. Vimeo API
Vimeo is another video hosting service that millions of people use each month. The Vimeo API enables developers to embed Vimeo videos onto their websites; this API may be helpful as you begin to market your brand.
11. Email API
You can use an email API to automate sending newsletters and promotional emails. It also allows you to create auto-responses to never miss an important customer communication again.
While an email API might not seem useful now, there are plenty of opportunities to integrate it into your future projects. When using this API on Shopify, you can send personalized messages to your customers based on their interests and previous purchases.
12. Facebook Business Manager API
The Facebook Business Manager API gives you control over your Facebook ads. Merchants can set budgets, target specific audiences, and track performance metrics. You can also use it on your Shopify store to display custom ad content.
13. Amazon Product Advertising API
With the help of the Amazon Product Advertising API, you can advertise your products on the Amazon website. This integration lets you show relevant product recommendations to visitors. They can click through to your store if they want to buy something. When using Shopify, you have complete control over how much you spend per impression. Additionally, you can choose which categories to include or exclude in your advertising campaigns.
14. WooCommerce API
WooCommerce API is another great option for online merchants. WooCommerce is a WordPress-based open source shopping cart system. The WooCommerce API allows you to add special features to your store. For example, you can offer free shipping, enable customers to pay with PayPal, and even let them customize their orders.
15. Twitter Streaming API
Twitter API provides access to live tweets from celebrities and public figures. Using the Twitter streaming API, you can search for keywords and see what people are saying about your brand. This information could be valuable when determining whether or not your business is trending.
When using this API on Shopify, you can get real-time data that will help improve your SEO strategy. Additionally, you can use it to monitor mentions of your brand and respond accordingly.
16. Google Places API
Google Place is a powerful tool that helps users discover local businesses. Using the Google Places API, you can insert location data into your web pages. While this doesn’t necessarily mean that your customers will visit your store, it does give you more visibility. As long as you have a physical address listed on your Google My Business page, you can use the Google Places API to provide directions and other helpful information.
17. Instagram Insights API
Instagram Insights API shows you detailed stats about your followers. You can gain insight into your most active audience members and where they are located. It’s also possible to determine how many likes, comments, and shares each post receives.
When using this API for your Shopify store, you can create beautiful images or videos that stand out from the rest. However, keep in mind that these images won’t appear on Instagram unless you link your account to your Shopify store or vice versa.
18. eBay API
eBay is an auction marketplace that connects buyers and sellers. If you sell items on eBay, the eBay API can help you increase sales. With the eBay API, you can automatically update inventory levels and send notifications to eBay when certain conditions occur. You can also set up automated auctions so that your customers don’t need to wait around for a sale to happen.
19. YouTube Analytics API
The YouTube Analytics API gives you access to detailed statistics about your videos. For example, you can view analytics such as views, subscribers, and watch time. Additionally, you can download reports and export data.
If you’re looking for ways to improve your SEO, then the YouTube Analytics API is a must-have. When using YouTube Analytics API for your Shopify store, you can upload custom thumbnails, generate playlists, and display related videos.
20. BigCommerce API
The last API we’ll look at is BigCommerce. BigCommerce is a cloud commerce solution that lets you manage multiple online stores. With the BigCommerce API, you can integrate your storefront with external systems like email marketing software. This integration makes it easier to communicate with your customers.
For instance, you can send them emails with special offers or promotions. Also, you can track customer activity across different channels.
No matter what type of Shopify store you operate, an API can aid your business. These APIs allow you to add new products, automate tasks, and connect with third-party services. Doing so allows you more time to be creative, focus on marketing, or expand your customer base.
To make the best decision for your Shopify, you need to know which APIs work well with your specific needs. By using the right APIs, you can take your business to new heights. Keep in mind that not every API works with every eCommerce platform.
Additionally, some APIs require additional fees. Always check the terms before signing up for any service. Let the tech work for you!