301 Redirect SEO-Best Practices For 2022

301 redirect seo

Basic SEO skill is the ability to use 301 redirects. That is the purpose of this guide. We will be learning about 301 redirect SEO. Ensure to read to the end because I’ll demonstrate some of my preferred 301 redirect strategies to you.

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What else are 301 Redirects, and how do I use them?

A 301 redirect is a service code that informs search engines that the page has been permanently redirected. Google and other Search engines will detect the 301 identifiers, and the previous URLs or domains will be removed from the index. A permanent new site by the search engines recognizes the updated domain or URL.

301 Redirects
Source: Ahrefs

The issue now is:

What Impact Do 301 Redirects Have On Your Google Rankings?

Yes, to put it briefly. I’ll go over everything in this article, but first, I’d like to address a few critical points about 301s. From a technological, content, and link-building standpoint, 301 redirects can positively or negatively impact your SEO performance.

I’m not sure who coined the term “link juice,” but they transmit PageRank (note: Google currently uses PageRank, although it hasn’t been updated for the general public in years).

“30x redirects don’t degrade PageRank anymore,” says Gary Illyes.

link juice
Source: WooRank

Should you trust him? Both yes and no. Although he’s most likely telling the truth, it’s always better to be cautious than sorry. According to Gary, every 30x redirect (such as 301 redirects, 302 redirects, and 307 redirects) retains 100% of the PageRank. In history, 302 redirects can’t even pass PageRank. Therefore, it’s preferable to be careful and then use a 301.

See Also: 3 steps to achieve a good SEO

Canonical Tags vs. 301 Redirects

A 301 redirect moves a page indefinitely and hides it from the user. When using “rel canonical,” on either hand, the page remains active and accessible to the visitor. Canonical tags are only visible to search engines.

canonical tags
Source: Reliablesoft

Here are the technical aspects of 301 redirects.

  • Begin by conducting an audit.

Screaming Frog SEO Spider is the most excellent solution for dealing with any technical concerns linked to redirection. Here’s what you should be on the lookout for:

Check #1: Look for URLs that aren’t safe.

Check #2 – Issues with RedirectsURLs that aren’t safe.

There’s a potential that even if you have an SSL certification loaded (which you must), some URLs are still insecure. It’s critical to 301 redirect non-secure URLs to safe ones. The great news would be that Screaming Frog SEO Spider enables it to be extremely simple. Type in your top-level domain to begin the analysis.

screaming frog seo spider
Source: Screaming frog

302 redirects and redirect sequences are the two forms of redirects that must be handled. Unless the 302 would be utilized for its intended purpose, you should convert all 302s to 301s. Even though Google claims it’s okay to leave 302s alone, I’d instead not take the risk. PageRank travels across 301s. 

  • Locate and Repair Redirect Chains

The next step is to check for any redirect links on the target website. When a redirect redirects to another redirect, it creates a redirect chain. Finding redirect chains is crucial because they could be harming your website’s authority. This is because link equity (PageRank) must go through one or more different phases. 

Check #3: 404 Error Pages

To discover these problems, I utilize a mix of Screaming Frog SEO Spider and Google Search Console. The very first step is to locate all of your current 404 pages. Tap on the “Response Codes” section in Screaming Frog SEO Spider. Next, choose “Client Error (4xx)” and extract from the selection.

After you’ve collected all of your current 404 pages, check to see whether any of them have backlinks. The Ahrefs Bulk Analyser is a great way to accomplish this. Then begin the analysis by entering all of the 404 page URLs.

404 error pages
Source: Atlassian

Whether any of the 404 pages contain backlinks, you’ll need to find a page on your site that is related. If you can’t find one, redirect the 404 page towards the main page using a 301 redirect.

There are just a few technological ways to use 301 redirect SEO, but now I’d like to demonstrate one of my favorite redirects and material techniques to you.

  • The Technique for Making Cake

Creating resources around identical vital phrases is one of the worst SEO content blunders. This may result in keyword cannibalism, making your SEO campaign more complicated than necessary. The Cake Technique kicks in at this point. The Cake Technique, in a nutshell, is the method of joining comparable content elements into a single “Mother” item.

See Also: 10 Best Free SEO Tools For Websites


In conclusion, we understood the 301 redirect SEO and its best practices. 301 Redirects are accountable for enabling search engine crawlers to know where and how to find your content when you transfer it from either of your URLs. By indexing, search engines can determine which URL the information has migrated to, and users are sent to that URL through 301 Redirects.

See Also: Is the Google Featured Snippets section positive for SEO?

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