Best Sales Productivity Tools

No matter how good your product or service is, if you can’t find a market for it, your hard work on design and production is a waste of time. It stands to reason that your salespeople should be busy selling, yet they are not in most businesses.

Recent studies suggest that sales representatives spend just one-third of their time selling. The rest of their day working on secondary tasks such as paperwork, scheduling, and trying to find new leads. It’s important to ensure that your salesforce uses its time as efficiently as possible. Many sales productivity tools are available to help your team make the most of its opportunities.

Let’s explore the best sales productivity tools and the positive impact on your sales department.

What is a sales productivity tool?

A sales productivity tool is software that can help with such tasks as:

  • Client management
  • Communication amongst employees or with clients
  • Lead generation
  • Sales data
  • Time management

A sales productivity tool exists to manage information and communication to allow your employees more time with clients and potential clients.

What should I look for in a sales productivity tool?

There are many different sales productivity tools on the market; choosing the one that best fits your needs will depend on many factors.

  • Easy to Use: Your sales team needs to find relevant information quickly. Your sales productivity tool should be user-friendly and intuitive.
  • Relevance: Decide what you want from your sales productivity tool Some of the available options are highly sophisticated. Do you need all the extra bells and whistles? Does the basic sales productivity tool offer what you need?
  • Flexibility: Can you upgrade your sales productivity tool as your business grows? Or vice versa.
  • Cost: Sales productivity tools vary in price and features they offer; you will need to dedicate time to exploring the various types of tools to find the right one for your company.
  • Good Customer Service: If you have a problem with your sales productivity tool, you need to have the platform’s customer service department develop a quick and effective solution.

Available Sales Productivity Tools

Each of the described sales productivity tools aims to improve your sales department and the needs of your team.

Be patient as you explore the various sales productivity tools; research and free trials will be your best friend as you seek a sales productivity tool that will suit your team and their needs.


More than 50,000 companies worldwide use Calendly as a highly sophisticated appointment scheduling tool. It cuts down on back-and-forth emails, no-shows, and cancellations.

If you find that scheduling your team is a logistics nightmare, then Calendy might be what you need.

There are various pricing levels, but it is an inexpensive tool that might make your life easier.


Proposify makes closing deals professional and efficient. In their own words, Proposify “helps you build a predictable, scalable, closing process.” This means that you can design impressive deals, easily share and present documents, and track progress. With Proposify, you can sign the contract with a legally-binding electronic signature and get paid securely when you have closed your deal.

Their Team plan costs $49.00 per user per month. The Business plan starts from a flat fee of $590.00 per month. This might prove to be a little expensive for a small business.


Aimed at the B2B sales market, Uplead deals in quality data. As the name of the company suggests, it provides you with leads. However, Uplead prides itself on providing leads that are genuinely interested in your product type. Anyone can come up with a list of email addresses. Uplead’s lists are filtered and checked so that you are only getting the best information possible.

There are two pricing options:

  1. $74.00 a month for 2,040 annual credits
  2. $149.00 gives you 4,800 annual credits

You can buy extra credits as you wish; a credit is the same as a lead. The more money you pay, the more leads you will get. A free trial option will give you five credits with no obligation. Try the five free credits and see if they are promising.


Pipedrive enjoys a good reputation amongst users of Customer Relationship Management tools. Perhaps best for small to medium-sized teams, it enables you to track progress through the entire sales pipeline. Pipedrive gives you a clear overview of the process and allows you to identify and focus on those areas that need attention.

Its website claims that Pipeline users close 28% more deals after their first year of use. Like other platforms mentioned here, its goal is to improve your team’s efficiency.

Prices start at a reasonable $14.90 per user per month.


Insightly is a popular platform emphasizing the alignment of your teams and growth. With Insightly, you can reach your customers at the right time with the right message. Insightly is about streamlining communication both within your team and with your customers.

Insightly’s lead routing means that your sales representative can follow up on leads quickly. The software lets you automate your workflow and send, track, and save emails, whether individual or bulk.

You can choose one of the three pricing options:

  1. Plus: $29.00 per user, per month, billed annually.
  2. Professional: $49.00 per user, per month, billed annually.
  3. Advanced: $99.00 per user, per month, billed annually.

You can try both Plus and Professional for free; with the Advanced option, Insightly asks you to contact them.


Everhour is an efficient time tracker used for budgeting, invoicing, and payroll. This sales productivity tool lets you estimate tasks, set budgets, and build reports. If time and expense are your priorities when planning a sales campaign, this might be a good option for you.

You can try Everhour for free and then move to the simply-priced version. This costs $8.50 per user per month for five or more users. You can upgrade or downgrade as your needs change.

LinkedIn Sales Navigator

The LinkedIn Sales Navigator tool helps you find the people and companies looking for the product or service you provide. It will recommend leads, keep you updated on sales, and keep track of key leads and company changes.

You can receive a free trial and then opt for one of three versions:

  1. Core: $79.99 per user per month when billed annually
  2. Advanced: $125.00 per user, per month annually
  3. Advanced Plus: Ask for a quote

Users speak highly of LinkedIn Sales Navigator, but smaller companies might find it expensive.


The Monday sales productivity tool allows you to closely manage all stages of your relationship with your customer, from the first lead to post-sale service. You can readily customize it to fit your needs and integrate Monday with emails. You can automate processes and connect with other tools you might be using.

Many large businesses use Monday to help plan and track progress, but it is equally suited to smaller concerns.

There is a free and basic version and various comprehensive options that you pay for. Pricing is competitive.


ActiveCollab is a reasonably priced sales productivity tool that would suit someone who needs an effective but simple starter option. ActiveCollab helps you to plan and organize your work and communicate with your team, the rest of your company, and your customers. You can track your time on each task and evaluate your progress to determine your strength and weaknesses within your sales process.

ActiveCollab can help you save valuable time and ensure that your entire team works together towards a common goal. There is less chance of duplicated work as everyone knows what to do next.

ActiveCollab has a free version for up to three users with limited tools. If you want to use a more sophisticated version, there are two paid-for options:

  1. $7.50 per month for three users
  2. $6.25 per user per month and would suit larger teams.

These prices are very competitive.


Salesforce offers a customer relationship management tool to bring your company and its customers closer together. It allows all your departments to share a single view of every customer.

The software lets you personalize marketing, allowing you to get to know your customers where you can respond quickly to their demands. Users can automate time-consuming tasks and spend more time doing what they do best.

You can try out Salesforce free for thirty days and choose which of the four options is best for you. The most popular choice is the Enterprise package. This costs 150 euros per user per month if you pay annually.

Final Thoughts

Sales productivity tools are a part of a highly competitive market with new entrants appearing all the time. Established platforms constantly upgrade to stay competitive, and prices regularly change.

To find the best sales productivity tool for your company and sales team, identify the areas where you are hurting, such as task overlapping or a break in the customer relation chain. You can then address these problem areas with a sales productivity tool to increase your ability to sell your product or service.

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