If you are wondering to plan a social media marketing campaign, then you are at the right place.
If you are coming out with something unique like a holiday to be capitalized, or a brand new product launch, you will have more than sufficient whys and wherefores to set up a new campaign.
But to ensure the success of your campaign, you will have to plot and manoeuvre the campaign beforehand.
And hence a data-driven strategy for marketing is a must to support shaping the route of social media campaigns and increase chances of attaining your objectives.
Members with clear visions are making use of social media resolutions for creating an integrated social media marketing approach, that will boost engagement along with sales and leads.
1. Set Goals for Social Media Campaign
Why should be the first question be asked prior to starting a campaign? This will govern the actions you take throughout your campaign.
Usually, social media campaigns common goals are as follows:
- Boosting brand awareness
- Obtaining leads
- Enhancing sales
- Procuring customers
- Increased engagement
Nevertheless, when these goals are set, you will have to be precise. What extent of brand consciousness do you desire to accomplish using your campaigns? It could be heavy website traffic, 1000’s of new followers, etc.
For setting real aims, they need to be definite, quantifiable, achievable, pertinent, and time-bound (SMART).
Once your goals are set, it’s necessary to outline metrics you will be used to count the success of your goals.
Goals are tremendously imperative; hence no mistake shall be made. In a scheduled study, it was established that vendors who plan the roadmap were 376% more expected about reporting victory.
More so, it marks every facet of the social media campaign and aids to decide its failure or success.
2. Create Buyer Personas
Imagine you have created the best-ever campaign, but targeting the right audience with your content is equally important, else falling of the campaign is inevitable. Hence, understanding your ultimate target before launching a campaign is significant.
A buyer persona is a file that comprises detailed information of perfect clienteles. This comforts you to generate messages within your campaigns that can reverberate with your target spectators.
Few must have facts for a buyer persona involve:
- Pain points
- Favorite social media channels
Having this much detailed knowledge will benefit you in creating messages and will grow trust and persuade your forecasts to be implemented.
3. Select Social Media Channels
Few social media channels will pay with better results when you are running a campaign.
Considering buyer persona, you are aware of your idyllic audience’s preferred channels of social media. Mostly, it too is influenced by product type or service offered by you. For example, for B2B companies, LinkedIn is highly popular, for the reason that several decision-makers share the same platform.
An alternative method to choose social media channels for the campaign is to introspect the historical outcomes on website analytics. Channels that pulled extra visitors to your website? Which channels helped in bringing more leads? A data-driven tactic should be applied to your advertising scheme having templates and tools meant to improve development.
Affirming these networks will shake your campaign since every channel consumes its best practices. Moreover, posting frequency and content type are also best for each channel. Such as, if it’s working on Instagram does not mean it will work on Twitter as well and there is an enormous dissimilarity between LinkedIn and all other big social networks.
4. Have a Social Media Calendar
Timing plays a vital role when you run a campaign for social media.
Using a calendar of social media, the content outline is possible from the commencement of your campaign till the conclusion.
Having a calendar handy, your squad can emphasise what is important to be completed at a specific time. A few significant tasks calendar must include are:
- Overview of content creation to track the time for content creation.
- Content curation posts: when the curated content can be shared.
- Employee encouragement posts: if/when and update is being shared from their individual accounts.
- Updates of social media: for every channel, during the course of the campaign.
The calendar of your social media will aid safeguard that you do not slip any vital steps in your tactic, while also serving you remain additional creative with the time you have.
5. Correct Tools to Increase Productivity
No matter what, you will require tools at many phases of your campaign. It will also increase the success ratio if the list of the tools is correct that you use at all stages of the social media campaign.
Importance of tools as per aspects below:
i. Content Creation
Visuals are significant for social media marketing. Like a tweet with pictures get 150% more retweets and 18% more clicks.
So, videos and images can help you grasp your spectators. Canva is a well-known tool for images creation. Various channels need ideal image sizes and that’s what Canva provides.
ii. Content curation
Content needs on social media can be meant, when you produce more than you require. Distributing pertinent content from supplementary foundations will aid maintain the audience involved during the campaign.
The main issue is that manual sourcing of content is unsuccessful and a time drain. Some tools like Curata or Quuu can discover related content for your pages.
iii. Managing Social media
Social listening, scheduling updates, team members’ collaboration, sharing updates, and others can be consummated using a social media management tool.
Accordingly, a single platform can be used by your team to carry social tasks and it saves time.
Social media analytics is required right from start; once you are aware of your KPIs (key performance indicators), social analytics tools can record them and witness the evolution of your campaign.
6. Do a Competitive Analysis
Execution of competitive analysis is good for understanding the strategy of your competitors in addition to noting what policies and channels work for them and vice versa.
A few vigorous parts to track from your opponents are:
- Used social channels
- Content type shared
- Social updates frequency
Apart from following the good practices of your competitors, you also need to keep an eye on their mistakes so that you can learn, not repeat those mistakes and exploit opponents to gain an advantage.
To maximize your social media marketing campaign success, a robust plan is just before you begin the battle.
Setting your goals is the first part of this. Then target the correct audience, make use of the social content calendar, correct tools should be tools, and analyze campaign presentation all the way through.