We talk a lot about positioning in Google. We focus on strategies and techniques to improve SEO. But, really, we must first know what system governs the positioning of our page. This system is none other than Google’s algorithm. Perhaps we have heard about it. In this post, we will address how it works and how it manages the positioning of websites.
Before we begin, let’s talk about what Google’s algorithm is. Specifically, Google’s algorithm is a set of systematic calculation operations. The search engine uses these operations to rank the relevance of a website in Google’s results pages or SERPS. In other words, these are the fundamentals used by Google to determine the priority of web pages in users’ searches.
Indeed, the more websites are in line with these fundamentals, the more likely they are to be at the top of the search results. Thanks to this system, there is an order in the search and in the results it yields. This is why the primary objective of Google’s algorithm is to make it easier for users to access the information they request. These fundamentals are not static and are updated over time to improve the search process.
How does Google’s algorithm work?
Google’s algorithm is designed to sort the billions of search results. In this way, users will find the most useful results in seconds. This system has fundamentals based on a rigorous review process. To establish them, thousands of specialists perform real-time tests. They also evaluate and rate the quality of the search results. This ensures that high standards of quality and relevance are met.
Google’s set of algorithms is based on several criteria. Among them are:
- Words in your query
- Relevance and usability of the website
- Level of specialization of the sources,
- Location and configuration of users
The 5 steps that Google follows to display search results
The process that Google uses to apply its algorithm consists first of all in the analysis of the query words. Several factors are involved in this first step, such as the correct interpretation of the language and spelling. Also, the comparison of the meanings of the words and the specificity of the search. And finally, whether the content consulted is new or timeless.
Subsequently, the algorithm looks for matches with the search. That is, it analyzes the pages where the user’s search keywords are present. The more matches there are for the keyword in the title and body of the page, the higher the probability of relevance. In addition, it analyzes other aspects that give indications of what the user is really looking for.
Thirdly, Google considers the SEO aspects of the web pages. It verifies the usefulness of the sites through factors such as user experience, number of matches to the search keyword, and usefulness in similar searches. Then, they return the search results. But first, they comprehensively analyze the content of each site to ensure that they display results with a variety of information. Likewise, they consider aspects such as the format of each page for different types of devices or the loading time of the sites.
Next, the algorithm system studies the context of the user’s search. Google understands the complexity behind an information request. This is why it tries to understand as well as possible the user’s intention when searching for information. To do this, it collects data such as the user’s location, time of day, settings, or language. It even considers the recent search history. All with the objective of getting as close as possible to what the user wants.
Finally, the user chooses among the options exhaustively prioritized by Google to answer his query. As we mentioned at the beginning, these parameters evolve over time and adapt to the general growth of the Web. This is also why, periodically, Google notifies website owners about new developments in the algorithm. In this way, owners improve their positioning by following these recommendations. This is why it is very important to be aware of Google’s algorithm operation and updates.