Software as a Service, or SaaS, is the most significant section of the cloud business, with sales expected to reach $98.9 billion by 2020. Undoubtedly, SaaS businesses are becoming more popular, but this also means that enterprises must discover new and unique ways to market their businesses to differentiate themselves from their competition.
With 3.5 billion social media users globally, adopting social media for SaaS can be a reliable method to develop your business and reach your potential clients where they are online.
Why use Social Media for SaaS?
- It is a low-cost marketing tactic that produces excellent results. It’s no secret that modern customers are bombarded with advertisements online. When it comes to social media marketing, customers actively utilize sites like Facebook, Instagram, and Twitter. Still, they also discover brand content and follow influencers, allowing SaaS companies to advertise their goods without investing a lot of money.
- There are numerous business-specific features available to help you promote your SaaS company. With the significance of social media for company growth, it’s no surprise that most platforms are introducing capabilities to help firms and customers connect more effectively.
Here are some growth techniques for social media SaaS products:
Explain your SaaS Business
Social media networks are incredibly popular with today’s youth. Every day, the internet user spends 2 hours and 22 minutes on social media. People use social media for everything, from interacting with friends and family to reading the news and discovering new items.
When using social media for SaaS, you must reach out to your intended audience and inspire others to follow your company and learn further about your products and services. One of the most effective methods to accomplish this is to inform visitors about your company’s mission, values, and goods.
If you are using Facebook, Instagram, or Twitter, you get a bio section that allows you to say a few words about your company. Furthermore, you can use photos on Facebook or Twitter to give more information about your SaaS company.
People nowadays are rushed for time, so they rapidly read your social media profiles to determine whether they want to follow your company or not. Here are some ideas for telling people about your SaaS company:
- Write down your company’s main advantages.
- Make use of relevant hashtags.
- Include a clickable website link.
How does your SaaS Work?
When confronted with an issue, the majority of customers seek solutions. However, when they don’t need to locate a specific answer, many consumers are open to exploring new products or services.
When you employ digital marketing tools to describe how your SaaS business works, you increase brand awareness and increase new potential customers and calm the minds of clients who are looking for answers.
Furthermore, there are numerous ways to explain how your SaaS works:
- Make educational posts available.
- Go live now.
- Set up Q&A sessions.
- Make explanatory videos.
Although all of the methods described above are useful, posting an explanatory video is one of the most beneficial. Why? Video advertising enhances conversions by including additional information and keeping your audience interested. In addition, 85 percent of all internet users in the United States watch online video content at least once a month.
Hire Brand Advocates
It can be challenging to recruit consumers and get them to join your referral programme when you are just starting with your SaaS firm. Consider employing brand advocates to speed up the process and convey favorable word-of-mouth messaging to your target demographic.
Customers, opinion leaders, or workers with niche expertise who influence potential customers’ attitudes and buying decisions are examples of brand advocates. Working with brand advocates is popular among e-commerce organizations, but SaaS businesses can also benefit from it.
Share Discounts and Special Offers
When done correctly, social media can aid in the growth of SaaS sales. Furthermore, they are all about quick sales, which means that clients make purchasing decisions quickly, and offering a time-limited discount is a terrific method to entice them to buy from you. 40% of individuals follow businesses on social media to receive unique discounts and offers.
The popularity of social networking sites is growing, and the amount of social media users is expected to increase. Hence, social media platforms have evolved into practical marketing tools for businesses of all sizes and industries.
To get your SaaS business off the ground, it’s critical to leverage social media for SaaS because there are several ways to market your company, contact your target audience, assuage potential clients’ fears, and better understand your customers.