A business card refers to a small card which bears a person’s name, occupation, business address, etc. On most occasions it is used to make a formal introduction to a person/ group of people who you meet by either choice or chance. Hence, it is important to have an organized and well put-together business card because it essentially forms a person’s first impression in the business world. Now, fancy softwares could be one tool to make an effective business card but a simpler and uncomplicated method would be Microsoft Word.
Basics of a Business Card
As mentioned earlier, a business card is your non-verbal introduction to the business world and hence, should include every piece of essential and professional information required. Even though the placing of this information on the card varies on personal preference and the industry one works in, a typical business card includes-
- First and Last name- Make sure to write your name in a prominent font so that your name can be etched on those who view the card.
- Designation- Mention your current work position. If you are not working for any company right now, go with your last position or the type of work you are currently doing.
- Address- State your company address. Refrain from putting your personal address especially, if you work from home.
- Phone number- Giving out your phone number is crucial for a networking event. If people like your work, this will act as your primary source of contact.
- Website URL- Provide your company’s website. If you are in the creative field, replace it with your own website.
- Email address- Mention your email address so that people can contact you for work.
- Company Logo- It plays a crucial role in determining the seriousness and quality of a business. Try to make it professional and elegant.
- Social media channels- Provide your social media handle to continue your professional relationships online. It might also help you showcase your work.
There are two ways one can go about the process- by using templates or by starting from scratch.
- Click on the “File” menu and select “New” to create a new document.
- Search for business card templates: Go to the search panel in the new document window and search for free templates. There will be a plethora of templates to choose from. Word offers templates for both horizontal and vertical cards.
- Select a template: With the vision of your desired business card, choose a template. It is possible to change any aspect of this template from color, font, images and layout. Click on the “create” button to start.
- Fill out your information in the first card: The information may be manually filled or in some cases, automatically, in the successive cards.
- Replace the logo: If the card requires a company logo, replace the placeholder logo. Make sure to resize the image to fit the business card.
- Proofread and print the cards: Make sure to correct all typos and print the card on suitable paper.
Designing from Scratch
- Click on the “file” menu and select “new” to create a blank document.
- Go to the “Page Layout” tab and click on the “Margins” option: To fit the business card on the page, choose “narrow” to make the margins narrower than the default setting.
- Select the “Insert” tab and click on the “Table” button- A grid should appear.
- Create a 2×5 table: Make a table which is 2 cells wide and 5 cells high.
- Right click the table’s selection crosshair and select “Table Properties”
- Select “center” in the alignment section: This will place the cells in the center of the page making them look neat and even.
- Check the “Row” tab and tick the “Specify height” box: Enter 2” for the height and change the drop down menu to “Exactly” for the row height.
- Click on the “Column” tab: Select the “preferred width” checkbox and enter 3.5”.
- You should now be looking at 10 copies of a business card-sized cell.
- Resize the cells(if necessary): If the business card-sized cells cross the margin, resize them by heading to the “layout” tab. Select “Narrow” from the drop down menu.
- Add the necessary information: By using the necessary formatting tools like font, color and font size, enter all personal information.
- Rectify errors: Make sure to double-check all personal information.
- Copy the information: Lastly, add the information to all the business card shaped cells. Add desired images too.
While following the above-mentioned steps, be cautious and mindful of the information being put in the business card as well as its aesthetic as both of them will form the crux of your card. Designing a business card might seem like a lot of work due to the significance it holds in a work space. Nevertheless, Microsoft Word shortens the process, bringing about excellence in just a few steps. A business card could be your gateway to a good impression so, be your best creative self!