Shopify is one of the most popular eCommerce platforms that is used across the world. A Shopify site is the most suitable go-to option for anyone who wants to succeed with an online store.
A Shopify site, like any other website, needs to be optimized for fast page load times. Users will be turned off by a slow Shopify site, which will reduce traffic, income potential, and credibility.
How does the speed of a Shopify site affect the user experience?
Let’s have a look at some more figures:
- Page speed is said to influence about 70% of consumers’ decisions to buy from an online business.
- With each additional second of load time, website conversion rates drop by an average of 4.42 percent (in the first five seconds).
As the data show, providing a high-quality user experience necessitates a fast page load speed. A Shopify website could include the most enticing or useful products, as well as be very intuitive and appealing to the eye. Users will not stay long enough to observe the site design or scroll through the products if the page does not load quickly enough.
Developing a Shopify site for fast page load times is, of course, a top consideration. Shopify sites will lose visitors and revenue if they do not do so. Page speed is a direct ranking component, as Google’s Algorithm Speed Update emphasizes, and it will also rank poorly in Google search results.
Tips to speed up Shopify Site:
Image compression is recommended
When it comes to boosting the aesthetic attractiveness of a website, images are incredibly valuable. When it comes to an online store, well-placed product photos are essential so that buyers know exactly what they’re getting when they buy anything.
High-resolution photos, on the other hand, are typically larger files and can dramatically slow website load times. When uploading photographs, on the other hand, image quality cannot be compromised.
- Lossless compression is the best way to reduce image sizes without sacrificing image quality. Before uploading photographs to a website, compress them using a tool like JPEGmini
- Get one of those Shopify applications that can aid with image compression in a Shopify website if the photos have already been posted to the website.
- The size of an image is determined by its dimensions and quality. As a result, it’s ideal to post images that are exactly the right size for that page. If the main website banner dimensions are 1500 X 500, for example, upload a picture with those exact proportions.
- When it comes to product photos, Shopify advises 2048 X 2048 so that the image quality isn’t damaged when somebody zooms in. However, if numerous photos of this dimension are used, the page may slow down. In that scenario, photos with a resolution of 800 x 800 will suffice. This will significantly improve the speed of Shopify sites.
Utilize Shopify’s apps to their fullest potential
Anyone who runs a Shopify store is aware that they must rely on a plethora of third-party apps. However, most of these programs run scripts on web pages, slowing down Shopify’s page load time.
Take a peek at the available apps. Are they all in use? Are they all beneficial to the company? If not, get rid of them.
However, a program does not entirely disappear after it is removed. When you install an app, it adds its code to the Shopify website. To function, they effectively inject their code into the webpage.
- The inserted app is not automatically removed when an app is uninstalled. It must be manually removed to avoid the code from slowing down Shopify. Page load times will be slowed by excessive bloat in website code.
- Several apps also add additional features to Shopify storefronts. If at all possible, keep these products to places where they are really necessary. If an app offers floating trust badges in the store, for example, use them solely on retail sites where they’re needed.
Use AMP to your advantage
Google launched AMP (Accelerated Mobile Pages) to make the mobile web faster. This app converts portions of a Shopify store to AMP and indexes them with Google, allowing for near-instant page loading, faster mobile page loading, and higher rankings in mobile search results.
Mobile e-commerce sales are estimated to account for 54% of total e-commerce revenues by 2021. As a result, Shopify sites must be mobile-friendly and each web page must load quickly. This is made possible via AMP, which allows visitors to browse websites more quickly on mobile devices.
Think about hiring a professional
To boost Shopify site speed, there are a few difficulties that are best left to experienced Shopify developers. The following are a few of these issues: