How to Structure Website Content? [Detailed Guide]

how to structure website content

How often has it happened that you published content, be it a blog-post article or your latest website, and no one read it? How to structure website content? I’m sure you’d have gone through this at least once in your journey to becoming a good content creator.

Another central question is how to structure website content? The more you attract the audience, and the easier it is for search engine bots or crawlers to understand your website, the higher you rank. Moreover, for content to rank higher on Google organically, it is vital to gain more traffic through proper structure and strategies. Getting more traffic for your website is essential. Click here to know more.

how to structure website content

Therefore, this article will look into different types of website structures to learn how to structure website content. How WordPress helps you build a website, and optimize the WordPress content and design to rank higher on Google using SEO

See Also: Why content coverage is necessary before starting a website

What is a Website?

Before learning how to structure website content, let us first understand what a website structure means.

what is a website

A website structure depends on the website design. A website structure consists of internal links, navigation, schema, breadcrumbs, and taxonomies.

It usually includes text and information, graphics, and links to different pages. Additionally, there are many types of websites. Click here to know more.

How to structure website content, and what are the types of website structures?

 There are mainly two types of website structures

  • Top-Down structure
  • Bottom-Up structure.

Furthermore, to use either of the website structures mentioned in a better way, there are four different ways that we can learn to know how to structure website content in a user-friendly and organized manner –

1. Hierarchal 

In Hierarchal structure, the website navigates a user from a broader category page to more specific and individual pages in this type of structure.

hierarchal structure

Use – For example, in an online shopping website, the website moves from the broader category of footwear to more specific categories like shoes to individual categories like casuals, formal, heels, sneakers, etc.

2. Sequential 

In sequential structure, we link the website content in sequential order. This type of structure is typical for websites with a few main pages like Home, About Us, Blogs, Services, etc. The sequential design allows a user to move to different pages chronologically, following a page-to-page path.

sequential structure

Use – You can use sequential website structure for portfolios or personal blogs.

3. Database 

The database structure is one of the most complex website structures. Since it is a bottom-up structure type, you can modify the website to match your needs with time. But also need to have advanced programming knowledge to build an accessible, searchable database to make this structure easier for users.

database structure

Use – Examples of such websites could be social networking sites like LinkedIn.

4. Matrix 

Matrix structure is another complex website structure type used for focused content. Also, the information is presented in a word cloud-like format linking users to millions of other pages for extra information. One of the best examples of this type of structure is Wikipedia.

matrix structure

Use – You should only consider the matrix structure type when the website focus area is narrow.

What is WordPress Structure?

Now that you have learned about different types of website structures, it is time to elevate learning how to structure website content using a solid and popular web hosting site, WordPress.

WordPress, the most popular Content Management system (CMS), allows you to build great websites from scratch. And makes it favorable to manage critical aspects of content, links, pages, etc.

Also, you do not need to know the programming language to build your website or a blog. WordPress does it all for you!

WordPress allows you to create different websites like E-comm, portfolios, blogs, social networks, etc.

WordPress Structure

Building a website on WordPress can seem to be a bit daunting task for beginners, but thanks to WordPress, its user-friendly interface makes it simple to create your website in a step-by-step manner.

How to optimize WordPress website structure for SEO?

Once you have created a WordPress website, you have taken a big step toward optimization as WordPress is already highly optimized for Google. Furthermore, to optimize your website to rank higher on Google using SEO, here are a few tips.

1. Pick a Search Engine Optimized Theme for your website 

A theme can help you boost your SEO, given that the layout and design of the theme for the website are user-friendly and speed up the loading time.

search engine optimized theme

Speed is one of the ways to optimize your website.

The permanent URLs specified for different pages, posts, and content on your website are called permalinks. Moreover, users use permalinks to link back to your website, and these permalinks should be descriptive that clearly describe the website’s content.

permalink structure

Therefore with clear and attractive permalinks, Google can quickly identify the scope and boost your SEO.

3. Use Heading Tags a lot 

Using Headings in the website’s unique content makes it easier for crawlers to understand the content and how well it is organized. Using H1, H2, H3 headings in your content is always beneficial, and it also gives visual benefits and makes it easy for the user to read through the content.

heading tags

Therefore, your SEO tends to boost.

4. Strategically select the right keywords and topic

Keywords are words that describe a website’s purpose most closely. Keyword research is vital to boosting SEO. It’s the process of finding and researching the keywords and phrases that people use to find your website or blog on search engines.

right keywords and topic

Selecting the most relevant and popular keywords to use in your article will increase your chances to rank on Google.

Crosslinking is a technique to link different pages within your website and organize them correctly. For example, an article “Popular Street Food areas in India” on your website linked to another article,” different types of street food in India,” is known as a crosslink.

Backlinking is, therefore, a technique that you use to link the articles of your websites to that of a different website. For example, linking the article “different places to visit in Himachal” on your website to “Book hotels in Himachal” on another website is known as a backlink. 

crosslinks and backlinks

Search engine bots assess how you use these links. Also, this is done to see how well you’re connected internally and externally and boost SEO.

6. Write long-form content 

The more informative your content is, the quicker it satisfies your audiences’ need to solve their problems, the more traffic you gain, and hence, SEO tends to boost.

long-form content

Moreover, long-form content also enhances the credibility of your website.

7. Optimize your Images 

Images are also one of the factors to boost your SEO ranking. The image should be of the correct size. A larger image file will slow down the website’s loading time and affect SEO.

optimize your images

So, the image should have appropriate alt text and file name (use one of the keywords you have used in your content) that crawlers usually go through to understand your website.


Now that you know the basics of a website, structure website content, and ways to optimize it, what are you waiting for? Visit WordPress and build your website today!

See Also: 6 Ways to Secure Your Website Right Now

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Post

12 Best Office Surveillance Camera Brands

Next Post

Justworks Review: Benefits Of A Large Company

Related Posts