SEO For Plumbers: How To Rank Locally In Google

In this article, we will be discussing the importance of SEO for plumbers. The days of yellow pages and phone directories are over. We look for everything on the internet. Whenever someone needs a plumber, he will look for plumbers on Google and contact the first number he sees.

seo for plumbers
Source: Outsource Web Services

So, it is time to take your plumbing business online. However, you will see that there is a lot of competition in this field. So, how can you reach the top ranks in the local search results? Let’s talk about it. Click here to read similar SEO articles.

See Also: Top 10 SEO Extensions

Why Should You Focus on SEO for Plumbers?

Here are some of the reasons you should focus on SEO for plumbers.

1. People use Google more than yellow pages

Yellow pages books are becoming obsolete these days. After all, who would keep a bulky book when all they can do is look for plumbers in their compact smartphone?

There is only one similarity between yellow pages book and Google – no one can find you unless your business is listed.

google more than yellow pages
Source: Melbourne SEO Services

More than 20% of queries are for local businesses. About 40% of all searches made on the mobile look for local business. And more than 90% of people use Google instead of yellow pages to search for companies.

So, if you want people to find you, then Google is the only way.

2. Bring more people to your site for free

People have to pay money to promote their sites and bring more customers. If you create a website for your plumbing business and focus on its local SEO, your site will remain top.

bring more people to your site for free
Source: WPBeginner

That means free traffic since people tend to click on the first result on Google search. To know more ways to achieve a good SEO, click here.

3. Get customers quick

One of the best parts of focusing on local SEO for plumbers is that you only have to compete with the local businesses. This drastically reduces the competition, and people prefer a plumber who operates nearby.

Get Inside the Local Pack

When you search for any local business on Google, the first three results below the map are the local pack.

Only three businesses are shown at first. Of course, you can see more companies if you click on View All. But people tend to pick from the first three.

So, if you want to get more customers, you need to focus on reaching the top three of the local pack.

How To Get on Top the Local Pack

1. Set your My Business Category

The first thing you should do to boost plumber SEO is to set your primary category in Google My Business. Since you have a plumbing business, set the primary category as a plumber.

2. Right keywords are the key to good rankings

To boost your local SEO rankings, you will need to use keywords that describe your company and are relevant. Some keywords are “Emergency plumbing,” “repair clogged drains,” etc.

Google Ads will help you a lot when looking for keywords. Once you set up an account in Google Ads, you don’t have to spend a single penny on advertising. However, you can use the Keyword Planner tool – it is entirely free.

The main benefit of using this tool is that it gives you tons of additional ideas when entering relevant search terms in the search bar.

The tool will also provide you with data on the traffic generated by those keywords.

get customers quick
Source: BenefitsPRO

After you get keywords for local SEO for plumbers, you need to keep them in your business name.

Here are some keywords that are highly popular in SEO for plumbers.

  1. Plumber
  2. Emergency plumber
  3. Plumbers near me
  4. Plumbing companies
  5. Local plumbers

Make sure that you do not add too many keywords in the title. It is called keyword stuffing. It is against Google Community Guidelines and can backfire.

3. Claim your business

Another way to get into the top three of the local pack is to optimize your Google My Business profile.

The very first step is to claim and verify your business page. If you have an established business, but you haven’t claimed your page, then enter your company’s name, city, state, and the words Google plus in the search box.

This will return a template for your Google My Business with essential information like your business name, address, and a button saying, “Manage this page.” After that, follow the steps on the screen to verify your business.

4. Add your Business Name, Address and Phone Numbers

To make sure that people contact you, you need to add your business’ address and phone number. This will help people reach you more straightforward, but your business will look trustworthy.

Plus, you can add your website to the listings. There, you can add some additional contact information, directory listings, business pages for Facebook, etc.

add your business name, address and phone numbers
Source: BirdEye

If you stay consistent with this information, you will get three benefits:

  1. Google Maps will show the location of your business more accurately.
  2. If your listings are consistent, it will fully optimize your NAP.
  3.   Customers can find your business quickly.

Note: It is better to use a local phone number instead of an 800 number. This will show Google and your customers that you are a local business.

5. Finally, deliver good work

The final step to improving SEO for plumbers is delivering exemplary work and getting good ratings.

deliver good work
Source: Freshdesk

If you look for any business on Google, you will see that the top companies on the local pack have excellent ratings. If you look at the top three, their average scores are almost as high as five stars.

See Also: Increase Page Speed and SEO Scores


The only thing that can guarantee you a high rating is if you do a good job and satisfy your customers. So, the ultimate trick to rank locally in Google is to deliver and keep up the excellent work.

See Also: UX: Knowing the value of user experience in SEO

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