How to Set Up Analytics Funnel for Conversions

analytics funnel for conversions

This article will describe how to use Google Analytics and the Google Tag Manager to create conversion funnels and objectives. It will help you in setting up funnels in google analytics. 

In Google Analytics, what do you mean by a goal?

A key marketing guideline is that no marketing operations or analyses should undertake without a clear objective in mind.

google analytics

The target action in Google Analytics is a key feature that allows you to evaluate and fine-tune the objectives of your advertising campaigns. As a result, they are a must-have for achieving your objectives.

The following are some examples of potential objectives:

  1. Improve the number of internet connections 
  2. Raise the number of newbies that have enrolled for your online or mobile app
  3. Expand the number of email readers
  4. A target keeps a record of how often visitors accomplish specific activities on your website or Web App. Conversion is the term that describes an accomplished action.

See Also: How To Analyze Google Analytics For Content 

What is a Conversion Funnel, and How Does it Work?

A customer’s stages or chapters until the conversion will describe and visualize in a conversion funnel. The Conversion Funnel is an integral part of the practice of analyzing and optimizing site or web app activities.

See Also: Effective Ways to Create Profitable Sales Funnel

How do I Create a Google Analytics Objective and Conversion Funnel?

So now we are ready to see the first conversion funnel in Google Analytics and the first target.

We will use the micro-conversion “Increase registration test phase” in adhook as an example of how the goal project or conversion funnel should be represented.

In Google Analytics, we firstly create a target action called “Increase registrations.”

1. We go into our Google Analytics account and choose the profile we want to administer.

google funnel

2. At the level of the data view, goals can define. We select Goal from the options.

3. To make a new goal, select “New Goal” from the drop-down menu.

4. We are putting the target together. Selecting the correct goal template or specifying the goal in a user-defined method are also options. This tutorial selects “Custom” while setting up the target to display all potential choices irrespective of the template. You can select an appropriate template directly.

setting up funnels in google analytics

5. The goal must then be described. The relevant variables must be specified in this section:

  • Goal’s title: The Analytics account can indicate the goal.
  • Goal-Id: Functions as a retention destination for the specified goal’s content.
  • Type: We have previously gone through the different kinds in length in the last section.

We select the very following objectives for the goal’s characteristics:

  • “Increase registrations” is the goal’s name.
  • “Goal-ID 1 / Goal Group-Id 1” is the goal-ID (not important to us right now)
  • “Destination” is the type (because this is how the conversion funnel can map here)

6. The specifics of the goal must then be stated. The attributes listed below must be defined:

  • Goal: The target page’s definition
  • Hint: If you do not know which sites are conversion-relevant, whereas, you can look for prospective conversion pages under behavior → Website content → All pages.

The problem in our circumstance is that we have some static pages and some dynamic views on the platform. For instance, static pages can navigate from the landing page to the test stage registration. While JavaScript is helpful for anto dynamically registering against adhook.

This event happens regularly, thus making it difficult to portray. Through Google Analytics, funnel mapping will be limited to page data. Site visitors, or so-called digital page hits, can also represent dynamic operations.

We assign a number to the registration.

Trichter: The conversion tunnel will represent here. The title of the phase and the page are specified for every step to the defined target.

How Do I Use Google Analytics’ Conversion Funnel to Track Conversions?

The stages for conversions can be analyzed in Google Analytics with the freshly formed conversion funnel after the necessary page visits must be appropriately monitored against Google Analytics.

The Conversion Tunnel can access in the following manner:

Open funnel visualization in the Google Analytics Funnel through Conversions Goals.

setting up funnels in google analytics

The freshly constructed funnel can then will be visible. The accompanying intriguing observations will be visible in the funnel of this micro-conversion:

  • Entry-Site where the user enters the Conversion Funnel from
  • Bounce-Site at every turn of the tunnel
  • Bounce rate per step in the funnel
  • Based on the funnel data, you may now look at your conversion processes and make them better if required.

See Also: Why you get banned from Google Search


We are sure that you have understood that setting up funnels in google analytics is not as tricky as generally believed. Once you complete this article, you can easily set up funnels in google analytics as and when you need them. There are a variety of uses once you have figured out how to set up conversion funnels, and it assists you in numerous ways. The funnel can show how many visitors progress to the next stage toward conversion and how many abandon the process. If you notice many users abandoning a page, you should investigate what is behind the high exit rate at that point in the funnel.

See Also: Google’s algorithm: What is it and how does it work?

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