You are a small business. To create your presence online, you’ve started to maintain a website, write emails, and even use Facebook. Is there anything else?
You’ve successfully harnessed the power of internet marketing. Don’t stop there, though. So, how do busy small business owners keep on top of everything digital marketing has to offer? Check out these free online seminars to learn more.
According to ROBO Economy, 82% of shoppers check their smartphones before making a purchase in-store. And up to 45% of people read internet evaluations (the percentage is considerably greater for automotive, hardware, and health/beauty establishments). You may be missing out on opportunities to develop your business if your digital marketing efforts aren’t reaching this group.
How Webinars Help Small Businesses Win Big
The business environment is growing more complex and fast-paced. As businesses seek to stay ahead of the curve in an era of limitless data, a new demand has emerged. Webinars are now an excellent tool for companies to demonstrate thought leadership, capture their target audience’s attention, and deliver education at scale.
Now that people are finding it difficult to find time to attend lectures and seminars in person, digital alternatives allow them to easily get the information they require. Organizations of various sizes and backgrounds can use online webinar solutions to host customer events, international training, and sales promotions for up to 500 speakers and 10,000 viewers.
So, What’s the Big Deal About Webinars?
A Webinar Is Designed to Be Accessible
Webinars enable businesses to establish personal connections with potential consumers, shareholders, and employees in today’s fast-paced digital economy. It’s a way to give the general public face-to-face connection without having to pay for an expensive conference space.
Businesses of all sizes may easily hold webinars without breaking the bank. All types of learners can log in at the same time to increase their knowledge and interact with brands. Webinars are brief and easy-to-digest online content providers. For modern customers, they usually provide a significantly more immersive experience than eBooks and lengthy articles.
Webinars Help You Make Important Connections
You can provide information to your customers through written articles and eBooks, but you can’t have a discussion with them. Webinars start a conversation by allowing you to reply to specific client concerns through question-and-answer sessions.
This adds another layer of complexity to your interactions with your audience. It also allows your clients to become more acquainted with your services and products. It also helps to improve your brand’s reputation by demonstrating that you’re willing to talk with your customers about their demands.
Webinars are Budget-Friendly
The cost of creating webinars is usually fairly minimal, especially when compared to other marketing initiatives, thanks to online meeting technologies. While creating your presentation may take some time and effort, the payoff will be substantial. The benefits of enhanced brand visibility and customer satisfaction from a well-attended webinar usually surpass the costs.
Furthermore, people who register for and watch your webinar are typically already interested in your organisation and brand. This provides you with a fantastic opportunity to communicate with warm leads who are on the verge of purchasing your goods or service.
The Best Webinars for Boosting Digital Marketing Efforts
- Using 3 Top Marketing Trends to Become a Better Business (60 minutes) – The SCORE webinar teaches small business owners how to cut through the clutter of advertisements that consumers view daily (the average is 5,000 ads). It emphasizes the use of narrative to help you establish your brand.
- Ranking Your Business in Local SEO in 2020 – Find out why local search is important and how to get your business listed on Google Maps. Then enhance your local listing so that people can find you when they conduct an online search.
- Social Media Marketing the Small Business Administration (SBA) delivers research-based techniques and practices for getting the most out of your social media initiatives in this online course. It comes with a checklist for creating your social media marketing strategy.
- The Ultimate Formula For Mastering Social Media Marketing To Increase Sales – How can you tell if you’re getting the most out of your social media platforms? This webinar will show you how to answer that question. You’ll also discover the three different types of postings that have an immediate influence on your bottom line.
With businesses moving online, learning new marketing techniques and practices has become an important task for small business owners. Webinars and courses have become an effective conduit for marketers to impart such knowledge and business owners can take advantage of these webinars to succeed in their journey online.