What are keywords and how does it influence SEO?

In the world of search engine optimization, different elements play an important role. However, there is one that is crucial for the success of SEO and that is keywords. The definition of this element seems obvious, but in this post, we will take a closer look at its importance in SEO. Let’s start.

First of all, to talk about keywords, we must define what exactly they are. Keywords are those terms or phrases used by users to search for specific information. Consequently, pages also assign these words to tell search engines what the content is about. And so users, by using these keywords, can find the information offered by the pages when they request it.

Likewise, when the phrase is used, information related to it appears in a database. To illustrate, let’s take an example. If someone wants information about cheap smartphones, they will put in the search bar: “best cheap smartphones” or “What are the cheapest smartphones”. If you offer information or content about cheap smartphones, and your page is optimized correctly, using the keyword cheap smartphones, the user will reach your page. All thanks to the keywords.

Selecting the right keywords

For the keywords to achieve their main objective, which is to connect what the user is looking for with your content, first of all, you have to do proper research. This research will allow you to find the right keywords, which will lead to your page the most users who are looking for content related to what you offer. Otherwise, the search engine algorithm will not match your content with the right searches, and your site will not be among the first options for users.

There are several tools available to help with keyword research. However, the main strategy is to know your audience and the objective of your content. This knowledge is fundamental to establishing the keywords. With this knowledge added to the other strategies, you will be able to find the right keywords. One of these strategies is the use of keyword planners such as Google Ads. In another post, we will go deeper into these strategies.

What is the importance of keywords for SEO?

As the name suggests, keywords are the key to getting into your content. Thanks to them, search engines identify what you are talking about and associate it with what users want. SEO makes sure that the content of your site is easily found by users. So, keywords in SEO make the difference between whether your content is consumed or not; whether it stands out or gets left behind.

Of course, it’s important to remember that it doesn’t work to pick a bunch of keywords and place them haphazardly throughout your content. For keywords to be effective, it is necessary to research and establish an appropriate structure to include them in the content. Only then will their use make sense. Likewise, if the use of this element is combined with the other elements of SEO, such as user experience, which we talked about in this post.

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